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Identify what makes you stand out from the crowd – Lisa Happé shares some techniques from the marketing world
The term ‘building your brand’ is well understood in the marketing world. At the Bar, and somewhat in the legal industry, it is still in its infancy. But with the global pandemic firmly in the rear view, barristers are having to adapt to an even more competitive environment. And with AI on the rise and clients wanting more than good technical ability, barristers and sets are realising that they have to adopt more sophisticated ways of promoting themselves.
So, how do barristers stay ahead or at the very least keep a competitive edge?
The strongest appeal to clients is you. Whether it is you as a chambers/organisation or you as an individual. You are the brand.
This article focuses on creating a personal brand as an individual barrister, rather than a corporate brand as a chambers or organisation.
A personal brand is not based on technical ability, it is about added value. Essentially all barristers possess the ‘same’ technical skills, whereas the brand is about what is provided in addition. A personal brand is your identity and your expression, and it is within your control.
It doesn’t just happen overnight; it takes time, but by being consistent you can help your personal brand be a memorable one. Here are few steps gathered from my years in professional services spanning the legal and financial services sectors… plus a few unashamedly ‘borrowed’ tips from fellow marketeers:
A solid personal brand can lead to career advancement for barristers and professionals alike. It can make you more visible to potential clients, your peers in chambers, as well as the broader legal community. You will feel more confident and in control of your practice which can have a positive impact on your mental wellbeing.
Overall, this is a continual learning and improvement process that doesn’t happen overnight. With some time and effort, a personal brand will help to distinguish yourself, attract the right clients and build a long and fruitful practice.
The term ‘building your brand’ is well understood in the marketing world. At the Bar, and somewhat in the legal industry, it is still in its infancy. But with the global pandemic firmly in the rear view, barristers are having to adapt to an even more competitive environment. And with AI on the rise and clients wanting more than good technical ability, barristers and sets are realising that they have to adopt more sophisticated ways of promoting themselves.
So, how do barristers stay ahead or at the very least keep a competitive edge?
The strongest appeal to clients is you. Whether it is you as a chambers/organisation or you as an individual. You are the brand.
This article focuses on creating a personal brand as an individual barrister, rather than a corporate brand as a chambers or organisation.
A personal brand is not based on technical ability, it is about added value. Essentially all barristers possess the ‘same’ technical skills, whereas the brand is about what is provided in addition. A personal brand is your identity and your expression, and it is within your control.
It doesn’t just happen overnight; it takes time, but by being consistent you can help your personal brand be a memorable one. Here are few steps gathered from my years in professional services spanning the legal and financial services sectors… plus a few unashamedly ‘borrowed’ tips from fellow marketeers:
A solid personal brand can lead to career advancement for barristers and professionals alike. It can make you more visible to potential clients, your peers in chambers, as well as the broader legal community. You will feel more confident and in control of your practice which can have a positive impact on your mental wellbeing.
Overall, this is a continual learning and improvement process that doesn’t happen overnight. With some time and effort, a personal brand will help to distinguish yourself, attract the right clients and build a long and fruitful practice.
Identify what makes you stand out from the crowd – Lisa Happé shares some techniques from the marketing world
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