R (on the application of CityFibre Ltd) v Advertising Standards Authority Ltd and another (Hyperoptic Ltd intervening)

Advertisement – Control. The defendant regulators had neither made an error of law, nor acted irrationally, in reaching a decision that the average consumer was unlikely to be misled by the unqualified use of the word fibre in advertisements for part-fibre broadband services targeted at consumers. Accordingly, the Administrative Court dismissed the claimant company's claim for judicial review of the defendants' decision.

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