Viiniverla Oy v Sosiaali-ja terveysalan lupa - ja valvontavirasto

European Union – Consumer protection. The Court of Justice of the European Union gave a preliminary ruling deciding, among other things, that art 16(b) of Regulation (EC) No 110/2008 should be interpreted as meaning that, in order to assess whether there was an 'evocation' within the meaning of that provision, the national court was required to refer to the perception of the average consumer who was reasonably well informed and reasonably observant and circumspect, that concept being understood as covering European consumers and not only consumers of the member state in which the product giving rise to the evocation of the protected geographical indication was manufactured.

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