European Union – Trade marks. The General Court of the European Union dismissed the action by the applicant for annulment of the examiner's decision to reject its application for registration of the word mark 'ELECTRIC HIGHWAY' as an EU trade mark. The General Court held that the Fifth Board of Appeal of the European Union Intellectual Property Office had correctly applied art 7(1) of Council Regulation (EC) 207/2009 and that since the Board had been fully entitled to find that the ground for refusal laid down in art 7(1)(c) of the Regulation applied, there was no need to examine the plea alleging infringement of art 7(1)(b) of that regulation.