European Union – Consumer protection. The Court of Justice of the European Union gave a preliminary ruling, deciding, among other things, that art 7(1) and (3) of Directive (EC) 2005/29 should be interpreted as meaning that, for the purposes of assessing whether a commercial practice should be regarded as a misleading omission, consideration should be given to the context in which that practice took place, in particular the limitations of the communications medium used for the purposes of that commercial practice, the limitations of time and space imposed by that communications medium and any measures taken by the trader to make the information available to consumers by other means, even though that requirement was not expressly referred to in the wording of the national legislation in question.