European Union – Trade marks. The decision by the European Union Intellectual Property Office (EUIPO) to uphold the examiner's decision to refuse the registration by Rare Hospitality International, Inc. of the word mark 'LONGHORN STEAKHOUSE' had been justified on the ground that the mark was descriptive and devoid of any distinctive character as provided for in art 7(1)(b) and (c) of Council Regulation (EC) No 207/2009. Consequently, the General Court of the European Union dismissed the action brought by that company for annulment of EUIPO's decision.