European Union – Trade marks. The General Court of the European Union dismissed the action by J & Joy SA against a decision of the Second Board of Appeal of the European Union Intellectual Property Office relating to opposition proceedings between Joy-Sportswear GmbH and J & Joy SA concerning the application by the latter for registration of the word sign 'J&JOY' as an EU trade mark and an alleged likelihood of confusion with the earlier figurative mark 'joy SPORTSWEAR'.