Trade mark – Infringement. Use by the respondent TLL of the trade mark BMW in conjunction with TLL's trading name 'Technosport' was more than informative use and carried the risk that it would be understood as misleading use contrary to art 9(1)(b) of Council Regulation (EC) 207/209, the Court of Appeal Civil Division so held in allowing an appeal by BMW against a decision of the Intellectual Property Enterprise Court.