Charles Hale on electioneering, acting and performances
It’s strange, isn’t it? The airwaves are buzzing with talk of how this general election could be the first genuine internet election, with the main parties taking their lead from Obama’s celebrated use of online communication to help secure his victory. Apparently the latest political brainwave involves identifying hot news topics that will generate multiple searches and buying appropriately linked domain names. For example, if you want to know more about David Beckham’s Achilles tendon injury, you might Google “Beckham’s operation” – only to discover that this exact phrase has just been purchased by the Liberal Democrats. So, instead of learning about the England star’s dashed World Cup dreams, you find yourself reading Nick Clegg’s views on a hung Parliament. I can’t imagine that the man on the Clapham omnibus will welcome such blatant interference into his browsing habits, but maybe I just don’t understand as I’m not a politician.